The Brno Transport Company (DPMB) is continuing an information campaign for passengers called “Zas tak složité to není…” [It’s not so complicated…]. Photo: Casadei Graphics
Brno, Jul 3 (BD) – The main goal of the DPMB campaign is to “remind public transport passengers of the rules and good etiquette while travelling,” according to an official press release. The campaign is running mostly on trams and on social media. “We have taken the whole campaign further and switched from flyers to animated videos. The goal remains the same, we are still trying to educate our passengers using fun and interesting content,” DPMB director Miloš Havránek explained in the official press release.
Funny videos will gradually be appearing on tram screens, with English and Czech text. Every two weeks, passengers can enjoy a new 35-second video.
Source: Facebook of DPMB
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